Swift Group launches its first online show, Swift Live, to a hugely positive reception.
Opening its digital doors on 11 February, the event has thus far welcomed thousands of guests, with thousands more registered to attend in the future. As well as a broad spectrum of video presentations, live chat and a virtual showroom, visitors have also been attracted by the enticing offers available.
Nick Page, Swift Commercial Director, said “We couldn’t be happier with the reaction to Swift Live. It’s been a challenging time for the leisure vehicle sector and consumers alike, with the absence of the usual industry events and dealership showrooms unable to open, so it’s great to be able to help fill this space.
“Already we’ve had over 25,000 visits to our product booths, where people can view the ranges with 360 ̊tours, download brochures and talk with the experts - just as you’d expect from a real-world exhibition. Our auditorium area has likewise proved extremely popular, alongside the lifestyle and practical usership video content into which we and our partners have poured so much care and effort.
“The feedback has been absolutely superb and we have received many kind comments from attendees, who are delighted by the ability to experience all this from the comfort of their homes, as well as the exclusive offers and unique insight into the Swift world. We are also pleased with the very encouraging number of sales generated, and are looking forward to seeing how this develops over the event’s duration.”
Taking place in an immersive cyber setting which gives the impression of a physical show space, Swift Live celebrates the leisure vehicle and holiday home lifestyle, helping visitors find their dream caravan, motorhome or holiday home through a combination of interactive and multimedia content. Launched on 11 February, the event will remain open 24 hours a day into March, enabling guests to explore the ranges, tune in to informative videos, download brochures and more. Swift advisors are also available for live chat every day from 10:00 to 17:00, except for Thursdays when the hours are 12:00 to 20:00, to assist with queries.
Additionally, a host of event-exclusive promotions are available, including:
- 50% off RVA-1 awnings on all Basecamp purchases, saving over £400
- £500 off all Swift Sprite and Sprite Super models
- £700 saving on Swift Challenger and Elegance ranges (including Challenger X and Elegance Grande) OR a free manual Powrtouch motor mover
For motorhomes, customers can beat the 3.5% price increase, which takes effect from 12 March.
Swift Live is free and effortless to attend, with visitors simply registering in advance at swiftlive.vfairs.com and joining via any internet-connected device.