This is Swift

Wherever you travel, wherever you stay, whatever you bring, whatever your passion. Swift products create smiles for life.

Explore the Swift story

The company has a turnover in excess of £300m, going from strength to strength in recent years as its workforce grows to over 1,300 employees.

  • Our StoryOur Story
    The Swift Group has grown from simple foundations back in 1964, when founder Ken Smith built his first touring caravan, to become Europe’s number one leisure vehicle brand.
  • Our philosophyOur philosophy
    To build leisure vehicles that are at the heart of your holiday, whether in the countryside or by the sea, active or just kicking back and relaxing; allowing you to refresh the soul and lead a healthy, happy life while experiencing wonderful new places and activities.
  • Our reachOur reach
    Swift Group is proudly British and a clear leader in the UK leisure industry, while also expanding internationally with product exports through Europe, Scandinavia, Japan, South Korea, Australia, New Zealand and South Africa.
  • Our peopleOur people
    Swift Group invests in people. Our employees are at the heart of everything we do, so we actively encourage learning and development to inspire tomorrow’s generation.
  • Our AcademyOur Academy
    The Swift Academy delivers in person and online training to staff, with a focus on customer experience. A major investment in the Swift Group's learning and development, the Academy is also available to our dealer network.
  • Our dealersOur dealers
    Swift has the largest dealer network across the UK, so wherever you are, you’re never far from a Swift. Helping our dealers to deliver an ever higher quality customer experience, we believe our extensive Swift Approved Dealer Programme is one of the best in Europe.

Watch our factory tours...