Swift Group is heading to the small screen for the first time with its ‘Every Swift has a Story’ TV advertising campaign.
The national TV campaign is one of the biggest marketing investments the brand has made and is designed to promote the joy of adventure, showing how spending quality time together in a Swift vehicle will create memorable holiday experiences for years to come. The creative concept behind the ad is designed to appeal to a wide audience, including those who seek adventure and holidaying off the beaten track, and those wanting to lead a relaxing and healthy life while experiencing wonderful new places.
The advert features three of Swift’s market leading vehicles. Compact and lightweight, the Basecamp is an award-winning crossover camping vehicle created for life’s adventurers. The Voyager is a family friendly motorhome for those ready to get on the road and start exploring. Built with Swift’s SMART construction body shell, the Voyager has a spacious interior with a high level of specification including a fully fitted kitchen and integrated washroom. The last vehicle to be featured on the advert is the Monza, Swift’s pop-top campervan. Designed for adventurous couples and young families, the Monza is equipped to be fully self-contained and is both a versatile everyday vehicle and the ultimate travel companion for getaways.
"We are really excited about going on TV for the first time with our ‘Every Swift has a Story’ ad campaign. It is a fantastic opportunity to get in front of a new, wider audience with a creative idea that perfectly communicates the joy of owning a Swift vehicle. The campaign is designed to raise brand awareness in an engaging and compelling way, drive purchase consideration and support sales through our unrivalled dealer network across the UK."
Jo Mitchell, Head of Marketing
The TV campaign kicks off on Monday 6th March and will run until the end of April across Channel 4, Channel 5 and Sky Media channels. The ads will also be supported by Sky Advance which amplifies the reach of the TV adverts online and by a paid social media campaign designed to engage with customers and share the ‘Every Swift has a Story’ creative concept.