Swift Live, Swift Group’s debut virtual event, has been extended following a superb reception.
Originally set to close 12 March, the event has proven such a stand-out success that it has now been extended to 12 April. Swift will also delay its planned motorhome price increase from 12 March to 1 May, in light of showroom reopening dates.
Nick Page, Swift Commercial Director, said “We have been absolutely blown away by the response to Swift Live and the number of visitors we have welcomed thus far. And with dealership showrooms not able to open until mid-April, we have decided to keep the show open for longer, allowing more opportunities to explore the ranges and tune into our inspirational video content.”
The event has to date received over sixty thousand visits to its booths, generating healthy sales alongside overwhelmingly positive reviews. The exclusive show offers, ending 12 March, have been a particular draw, resulting in low levels of Swift stock and offering hundreds of pounds’ worth of savings.
Providing even more reasons to visit, Swift Live will host two special event days 18-19 March, featuring added new content and resources. Thursday 18 March will present a ‘First Time Buyer Day’, designed to help touring novices get to grips with everything from choosing their first leisure vehicle to getting out on the road. This will be followed by a ‘Holiday Home Day’ on Friday 19 March, sharing everything consumers need to know about holiday homes, lodges and finding the perfect park, alongside an exclusive preview of an exciting new product plus handy tourism guides.
Page added “As well as delivering the inspirational lifestyle videos and virtual showroom which have made Swift Live so popular, we felt it important to meet the needs of those new to touring and holiday homes. The recent boom in UK staycations has helped us connect with fresh audiences, so we have created these special event days as a straightforward introduction and look forward to welcoming new followers.”
Swift Live celebrates the leisure vehicle and holiday home lifestyle in an immersive cyber setting which gives the impression of a physical show space, helping visitors find their dream caravan, motorhome or holiday home through a combination of interactive and multimedia content.
The event is open 24 hours a day, enabling guests to explore the ranges, tune in to informative videos, download brochures and more, with Swift advisors available for live chat 10:00 to 17:00 Monday to Friday. Swift Live is free and effortless to attend, with visitors simply registering in advance at swiftlive.vfairs.com and joining via any internet-connected device.