2000 - 2003
The Charisma range replaces the Classic range and marks a new standard of luxury in the value for money market sector. ABI cease touring caravan production and Swift purchases the brands to add the Ace, Award, Monza, Manhattan and Brooklyn names to the Swift stable, along with a number of new dealerships, further building market share.
Swift becomes the only manufacturer to operate in all three market sectors with the launch of the Debut and Vendee holiday home models. The company uses its unique design flair to bring a new and modern approach to holiday home design and within a matter of years is set to become the number three manufacturer in this market. A new factory just round the corner from the original Swift site in Hedon Road, Hull, is created to build the holiday home range.
2005 - 2006
Work starts on a new 126,000 sq ft factory on the Cottingham site. This is officially opened by Labour Minister and local MP Alan Johnson in 2006. At a cost of over £8million it is the most up to date facility of its kind in Europe.
With recession looming, value for money was more important than ever. Herald the re-launch of the Sprite brand. The brand proved an instant success and is now one of the largest single brands in the Swift portfolio.
This year also saw the launch of one piece aluminium sides on the Abbey range. This was quickly extended across all Swift tourers and motorhomes.
Swift acquires Autocruise Motorhomes in South Yorkshire together with the factory in Mexborough. The brand quickly becomes the backbone of the Group’s van conversion range and takes over the number one market slot later in the decade.
2008 - 2009
As the decade draws to a close, recession once again hits the world and UK economies. The Group’s touring brands are rationalised, concentrating on the Swift, Sterling and Sprite ranges, and motorhomes on Swift, Bessacarr and Autocruise.
Again the decision is a success and despite tough markets the Group increases both market share and turnover. The Escape motorhome range is launched. With a price of around £30,000 it is an immediate success and continues the Group strategy of providing products that set the standard in price, specification and value in every market sector.
All Swift tourers gain Grade 3 Classification for insulation, making them suitable for use down to minus 15 degrees centigrade.
Swift Talk, the first manufacturer sponsored Social Networking site for caravan and motorhome owners is launched. Another Industry first, Swift remains the only manufacturer who gives owners direct access to company staff to air issues both positive and negative, in a public arena.
All Swift holiday homes get fully bonded side walls, similar to those used in the company’s tourers and motorhomes, yet another industry first. The holiday homes range has now expanded to over 8 ranges, including lodges with more than 27 models making the company a major player in this market sector.
Swift and Sterling tourers in the middle to upper market ranges get a completely new and revolutionary body shell with sleek GRP mouldings, a new aerodynamic shape and an integrated sunroof window in the front of the roof, another UK first.
By 2014 this sunroof is available in all the Group’s tourers. The launch was so eagerly anticipated that over 110,000 owners log on to the web site to request launch information.
Swift TV, Swift’s own unique web based TV channel is launched. From product launches to guides about how to buy a holiday home, it is another Swift first.
A further first in 2012, Swift Group are the only manufacturer in the UK of both touring caravans, coachbuilt and van conversion motorhomes to have full ECWVTA for every model in the company’s ranges, well ahead of the mandatory requirement.
Swift launch SMART, their new intelligent construction system across their entire UK touring caravan ranges. SMART stands for Strong, Modern, Aerodynamic, Resilient and Tested. All timber in the bodyshell is replaced with ‘Pure’ a tough polyurethane material that is strong and does not absorb water.
Swift celebrate its 50th Anniversary by launching a new and revolutionary method of construction for two new top of the range models. Called SMART HT, the new technology has been years in development and has undergone major testing both at Millbrook and in Germany. With the use of modern materials that do not absorb water, products move even closer to automotive style construction and reliability. A multi million pound investment is made in new automated machinery to manufacture the new products.
Swift also celebrate 10 years of holiday home production and 20 years as the largest UK leisure vehicle manufacturer.
Interest from around the world for Swift products has never been greater. Export markets now include, Holland, Denmark, Germany, Austria, Belgium Australia, New Zealand and France.