Swift set the trend with new two-tone exteriors in pale green and white, extend the range to six models and have now appointed over 30 dealers in the United Kingdom.
The company also moves to a new site and 15,000 sq ft factory in Dunswell Road, Cottingham, an area that will be the centre of growth for the next four decades.
Swift Owners get together to form the Swift Owners Club. Over 40 owners join and the first Owners Rally is held at Alton Towers. The Swift Owners Club remains one of the oldest and most active clubs of its type.
VAT is added to caravans and despite tough economic conditions Swift enjoy one of their more successful Earls Court Caravan Shows. Days after the Show, founder Ken Smith tragically dies suddenly, leaving his wife Joan and son Peter to continue the Swift success story.
Swift enter the British Caravan Road Rally and with Peter Smith at the wheel of a Triumph 2000 Estate and Swift Silhouette, set the standard; starting a run of competitive and record breaking events that prove the quality, performance and road handling capabilities of Swift products that remain today.
Swift move up market with the launch of the new luxury Corniche range, a name that will remain at the forefront of innovative design for many years to come.
1977 - 1979
Swift’s strategy in the middle to upper markets proves recession beating. With prices ranging from £2090 for the Minuette to £3157 for the Corniche, Swift boost production to around 1500 units a year with a staff of 140 by the end of the decade.