Our Heritage

50 Years of Smiles

This timeline will take you through the fascinating journey of Swift Group’s history and highlights the many significant steps it has taken over the past 50 years to become the forward thinking and innovative market leader we know today.

A MESSAGE FROM PETER SMITH

Chairman

From the day my father built his first Swift Caravan the company has been founded on the simple principle of making products that innovate in the key areas of design, quality and value for money.

This ethos has taken the company from challenging early years, when my father Ken and mother Joan took on the giants of the industry to give Swift customers something special in which to enjoy their leisure time, to the current day where we are the major player in the UK and a significant force in Europe.

We are the only UK company that operates in all three market sectors and I am proud to have been able to build a team of people who have helped create a leisure vehicle operation that has taken the early lead given by my parents and created a company that will continue to provide Swift products with that unique extra appeal for the next 50 years.

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