Swift Live 2025: a weekend of innovation, community and success
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Swift Live 2025 marked a triumphant return as we opened the Swift HQ gates, drawing over a thousand visitors eager to explore the new season’s ranges, take guided factory tours, and experience Swift like never before.
Over the weekend, the event offered enthusiasts, prospective buyers and families alike a chance to get up close with the all-new ranges of motorhomes, campervans, touring caravans, holiday homes, lodges and more.
View from above Swift Live
Sleek new designs, upgraded features, and the grand setting of the factory grounds gave visitors a rare opportunity to inspect builds in detail, ask our teams of experts questions, and compare models side by side.
One of the most popular activities was the factory tours. Guided walks behind the scenes showed not just how Swift products are built, but also the care, craftsmanship, and technology that go into each unit. Although some areas were understandably restricted for mobility reasons, the tour gave a strong sense of transparency and pride in our manufacturing process.
Swift Live wasn’t just about the new, attendees had the chance to mingle with the Swift Owners’ Clubs, discover the Swift Go hire fleet, and learn more about products with exclusive demonstrations. There were hands-on towing demonstrations so those new to caravanning could try towing a caravan or get behind the steering wheel of a campervan.
“Great event and extremely well organised. Thoroughly enjoyed the factory tour. Also, every single member of staff are a credit to your company, they were all so friendly taking time to, not just say hello, but have a chat with us both. Thanks for a fantastic event Swift Group.”
Street food vendors, Hub64 café and hot drinks - Swift Live had something to satisfy cravings for both adults and children - there was free ice-cream to all of our younger attendees. It was such a joy to see how many attendees brought their dogs along to the event, with pups of all sizes happily exploring, making new furry friends, and soaking up the attention from guests.
Swift Live 2025 was more than just a show - it was a statement. From unveiling the 2026 models to opening up the factory floor, from community spirit to hands-on demonstrations, Swift reminded everyone why they remain a heavyweight in the caravan and leisure vehicle world.
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