Swift Group, Europe’s no.1 brand for leisure vehicles, welcomes Yuasa, the UK market leading vehicle and industrial battery brand, to its value-added partner programme.
Yuasa batteries are manufactured and distributed by GS Yuasa, the world’s leading battery manufacturer and a long-time supplier of motorhome batteries to Swift. The Yuasa brand now joins the company in a partnership to provide the leisure vehicle market with the most state of the art equipment available.
Marking this association, Yuasa will also sponsor the Swift Rally team, supporting it in defending last year’s BRDC Championship title.
Nick Page, Swift Commercial Director, said “We are delighted to enter into partnership with Yuasa and to extend the relationship to a higher footing. Today’s tourers and motorhomes feature more appliances and technology than ever to meet the demands of modern lifestyles, so it vital that Swift supports this with the best power sources.
“Our value-added partners are carefully selected to ensure customers enjoy the highest quality products around, and we look forward to recommending Yuasa YBX Active Leisure & Marine batteries to new leisure vehicle owners.
“We are also pleased to announce that Yuasa has come on board as a joint sponsor of the Swift Rally team. As a long-standing supporter of motorsport, the company’s long and proud motorsport heritage will be of great benefit to the team’s 2019 season.”
At the forefront of the market for vehicle and industrial batteries, Yuasa products are renowned for their high quality, long life and superior performance. An original equipment (OE) supplier to many of the world’s top car and motorcycle brands, as well as Swift’s leisure vehicles, Yuasa products are trusted across the globe, with the YBX Active range also verified by the NCC.
James Hylton, Managing Director of GS Yuasa Battery Sales UK Ltd, adds “It is a pleasure to join Swift’s stable of value added partners and to power so many getaways. Our relationship with Swift has evolved over the years to become one of trusted collaboration, with each benefiting from the other’s superb reputation, and we are proud to extend this by sponsoring the Swift Rally Team.”
Swift maintains several value added partner relationships with the industry’s most trusted suppliers, from Duvalay™ mattresses to Alde® and Truma heating systems, to share the benefits of quality craftsmanship with its customer base.