Swift Group recognises outstanding success within their dealer network at night of awards

Swift Group recognises outstanding success within their dealer network at night of awards

The excellent achievements of individuals and dealerships were celebrated at Swift Group’s inaugural Awards evening that culminated with the prized ‘Dealership of the Year’ awards.

The awards night was introduced following the launch of Swift’s Approved Dealer Programme last year, to recognise the incredible accomplishments that have been delivered by dealers during the year.

Managing Director, James Turner welcomed guests, most notably Swift’s dealers, along with key suppliers and finance houses. The evening concluded with an inspirational talk from Olympian and World Champion athlete Derek Redmond.

The Approved Dealer Programme was launched to strengthen Swift’s partnership with its dealer network with the aim of continually enhancing the customer experience. The programme is built around seven customer-centric key performance indicators which are monitored throughout the year. Bespoke training packages are delivered to support each dealership’s development with training provided through the Swift Academy: a physical training centre at their Cottingham site and an online learning platform.

The awards were split into four main categories; Customer Service Recognition Awards, Technical Training Awards, Mystery Shop Awards and Dealer of the Year Awards. All the winners are detailed below.

Deputy MD Amy Archer commented, “Congratulations to all our winners. We are thrilled with the successes achieved across our dealer network. The Approved Dealer Programme was introduced to enable dealers to identify opportunities for business improvement and then support their implementation of change through training via the Swift Academy. We are delighted with how dealers have engaged with the programme, it has strengthened our partnership even further, and will ultimately deliver a more prosperous future.”

A new phase of the Dealer Approved Programme for the 2018 season was unveiled at the Swift Dealer Conference earlier in the day with very positive feedback received.

Swift Approved Dealer Programme Award Winners

Individual awards:

Customer Service Recognition Award for Sales 2017
Ian Garioch at Dee Valley Caravan

Customer Service Recognition Award for Service 2017
Catherine Jenkins at Tamar Towing Centre

Best Mystery Shop 2017
Mark Tricker at Tyneside Leisure World

Richard Stout at Grantham Caravans

Gary Rigby at Broad Lane Leisure (Alcester)

Swift Academy Star for Technical Training
Chrys Pappas at Brayford Leisure

Swift Academy Star for Online Training
Howard Waudby at Wandahome (South Cave)

Dealership awards:

Motorhome Dealership of the Year 2017
Swift turnover up to £2m

Kimberley Caravans and Motorhomes

Motorhome Dealership of the Year 2017
Swift turnover £2m-£5m

AEG Motorhomes

Motorhome Dealership of the Year 2017
Swift turnover above £5m

Brownhills Motorhomes

Touring Caravan Dealership of the Year 2017
Swift turnover up to £1m

Tamar Towing Centre

Touring Caravan Dealership of the Year 2017
Swift turnover between £1m-£4m

Broad Lane Leisure (Leek Wooton)

Touring Caravan Dealership of the Year 2017
Swift turnover above £5m

Lowdhams Leisureworld (Nottingham)

Overall Customer Satisfaction Award 2017
Couplands Caravans

Overall Training Award 2017
MG Caravans

Rising Star of the Year 2017
Teesside Caravans

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