Swift Group Launches Extended Range of dedicated First Time Buyer Videos

The UK’s leading leisure vehicle manufacturer Swift Group has launched an extended range of videos aimed at the First Time Caravan Buyer. This series was originally launched in January 2015, with the first video in the series all about how to choose your first caravan. This video has been very successful and has become one of the most popular videos on Swift TV. The next series of videos include: how to load your caravan, tow your caravan, pitch your caravan when you arrive on site and how to choose your perfect destination.

Over the last 12 months Swift TV has had over 150,000 video plays and by September 2015 customers will have almost 130 videos to watch online! During the 2015 season Swift has been very active in promoting the leisure lifestyle at all the industry shows and via several Swift ambassadors who are real life Swift owners. These ambassadors have been documenting their experiences online via Social Media and also in the National Press all increasing awareness of the industry and have succeeded in making the leisure lifestyle highly appealing and attractive to newcomers.

One of these Swift ambassadors, Lee Davey is a caravan enthusiast and has up to 40 weekend breaks a year with his family in his Sprite caravan. Lee is particularly keen on making caravanning easy and particularly enjoys helping new caravanners get on the road.

Nick Page, Group Commercial Director, commented, “Swift TV has been a resounding success. From research we have conducted at shows and also via our online Social Media channels such as Swift Talk, Facebook and Twitter it is clear that part of the buying and decision making process is done through viewing the product online, and videos are an incredibly important part of that process. With sales of Swift Group caravans over 16% ahead of last season it is clear that new customers are entering the market. With the support of Lee Davey and the other Swift ambassadors, we have managed to reach out to a whole new audience and it is clear that a Swift Group leisure vehicle is a clear preference for their first purchase, whether used or new.”

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