Following the successful launch of Swift TV in August 2012, Swift Group the UK’s leading manufacturer of tourers, motorhomes and holiday homes, has updated the technology behind the video channel to make the site more user friendly and easier to navigate as more product and news videos are added to the site.
Swift TV which is presented by ex-BBC presenter Blair Jacobs, has proved highly popular with over 60,000 video plays being reported since it launched. The most viewed videos to date have been the Swift Challenger SE and Sterling Eccles SE tourer ranges, closely followed by Autocruise motorhomes.
There are now over 30 videos on Swift TV and popularity has spread far and wide with views recorded in over 100 countries, from Vietnam to Uruguay, Turkey to Australia.
The updates to the TV channel include new categorisation so that current and archived videos within the tourer, motorhome and holiday home sections can be found more easily. The site has also been given an easier to navigate layout and fresh design.
Nick Page, Swift Group Commercial Director commented, 'The statistics show that Swift TV has been a resounding success to date and therefore we are placing more and more emphasis on video content in the future as we believe it is important to our customers and plays a part in the decision buying process.'