The move to holidays in the UK is already having a positive effect on sales at the Swift Group, the UK’s largest manufacturer of touring caravans and motorhomes. The Group has reported a positive start to 2009 with the company notching up an impressive £3.5m in sales of touring caravans and motorhomes from the 2009 Caravan and Motorhome show, Manchester and Caravan and Outdoor Leisure show, SECC, Glasgow. This was a marked 12% increase on last year.
The latest six new, single axle, family models to join the Swift and Sterling tourer ranges have all been well received, with the Eccles ruby/ Challenger 570, a single axle, fixed rear bed layout with transverse rear washroom with separate shower cubicle, proving to be highly popular amongst caravan enthusiasts.
To build on the success of this Swift will shortly be launching the Charisma 550/ Europa 550 in the Swift and Sterling ranges, a lighter weight, smaller version of the popular Challenger 570/ Eccles Ruby layout, opening it up to a wider range of tow cars.
Although 22cms shorter and around 100kg lighter than the Challenger and Eccles models, the 550 still features the popular front drawer chest/occasional table and the washroom is large enough to work comfortably. The lounge area converts in to a double bed and the TV position on the side unit allows the TV to be faced towards the lounge seating area or turned to be viewed from the bed. This model will be arriving at dealers from mid May and is ideal for the average family car.
All eight new models which also include the Charisma 565/ Europa 565 single axle family layout with separate rear bedroom containing triple bunks and Challenger 580/ Eccles Quartz single axle island bed layout, cater for changing customer needs and provide model options to suit different tow cars and price brackets.
The launch of the new budget price Escape motorhome range at the Boat, Caravan and Outdoor show at the NEC, Birmingham, should also increase Swift Group’s presence in the motorhome market.
With much emphasis being placed on the Great British holiday in 2009, with Visit Britain estimating that 5 million more holidays will be taken in the UK this year compared to last year, Swift Group are feeling positive about the future and believe the market is beginning to see the early signs of people returning to caravanning.
Richard White, Group Marketing Director “After a difficult 2008, the show results are very encouraging and clearly demonstrate a return to traditional British holidays, with more young families showing an interest in caravanning”.