Swift Group, the UK’s largest vehicle manufacturer has had a stunning start to the new season. Firstly Swift received a very significant and sizeable order from a UK National Park Operator for 2016 Holiday Homes, this was shortly followed up by the best sales performance in several years for Swift Group Touring Caravans at the recent Lawns show in Cottingham – 15% increase on the previous season. At the same show Swift received very positive feedback from dealers, customers and journalists on all the 2016 Tourer and Holiday Homes displayed. Swift received plentiful orders from dealers at the show and its order book only a few weeks into the new season is already well over 50% full for the entire season!
Swift also enjoyed substantial success at recent international shows including the Caravan Salon at Dusseldorf which saw tourer sales increase over 8% on the previous season as well as recruiting new dealers for its newly launched range of left hand drive Motorhomes – the Toscane range. Moving into Scandinavia, Swift exhibited at the recent Motorhome show in Elmia, Sweden for the first time in many years and enjoyed amazing success with sales well into double figures and it already has 9 new dealers geographically located in the country. Feedback on the products demonstrated has been exceptional and Swift go from strength to strength in European and International markets.
Swift have also seen a record number of visits to its website, which last season saw almost 1.2 million visits and has already seen a 15% increase in visits in September so far. Swift has now over 21,000 followers (and growing) on its Social Media channels such as Swift Talk, Facebook, Twitter, Instagram and Pinterest and has had numerous articles recently in national newspapers and consumer magazines such as the Daily Express, Daily Mail, Times, Bella, NFU and Countryfile raising the profile of Swift Group and the industry as a whole.
Nick Page – Group Commercial Director said “The fantastic start we have had to the year is testament to the very strong and robust product lineup we have for 2016. Feedback has been extremely positive and customers have been drawn to our products through the fact they are great value for money, feature packed and have a number of exclusives such as the ultra comfortable Duvalay mattress – now featured as standard in all Swift Group Holiday Homes which has been fitted with in all fixed bed Swift Group Caravans and Motorhomes models over the last few years with resounding success.
The strong website and Social Media performance illustrates more customers are coming into the industry for the first time or returning to it, and this bodes well for the season and forthcoming shows such as the Motorhome and Caravan show at the NEC in October.”