Swift Group now has a record 14,000 members on Swift Talk – the industry leading forum, which is seeing an increasing amount of visits and is widely used by its members. In addition Swift’s dedicated video website, Swift TV, received close to 100,000 visits and over 150,000 video plays in 2014.
Complementing Swift Talk and Swift TV are the rest of Swift’s Social Media channels now totalling over 6,000 followers across Facebook, Twitter and other Social Media. To complement Swift’s comprehensive Social Media output is a newly launched Instagram page. There are over 300 million active users of Instagram, and it’s the world’s fastest growing Social Media channel. The main user demographics are age 25-34, a segment Swift are keen communicate to.
Social Media is also instrumental in Swift’s recently announced Swift Experience and First Time Buyer initiatives.
Nick Page, Commercial Director for Swift Group commented: “We recognise that customers are finding information, images and videos in an ever increasing number of ways and research undertaken at recent shows has indicated this. We recognise that Social Media has become a fundamental part of the decision making process and it is therefore important that Swift Group have a comprehensive range of Social Media channels. This enables customers to find Swift whatever their Social Media preference. ”
You can visit Swift’s Social Media channels by utilising the following links: