The stylish four-berth van wowed the market at its launch only a month ago in September, and it has clearly impressed the judges of the annual Practical Caravan Awards by winning the Tourer of the Year 2011 at the recent awards ceremony held at the International Caravan & Motorhome Show 2010 at the NEC, Birmingham.
"Only one caravan this year has genuinely pushed the boundaries of what a customer can expect when buying their next tourer," said Nigel Donnelly, editor of Practical Caravan. "The Swift Challenger 570SR balances the stunning looks of the new Swift ranges with a sensible weight and levels of equipment that puts this cutting edge technology in the reach of many caravanners."
Richard White of the Swift Group was delighted with the firm's win. "This is a great recognition of the effort that's been put into creating what we believe is a new range of touring caravans that will influence the design of tourers in Europe for years to come.
"Yesterday we achieved the highest first-day sales in the history of the company, selling nearly 40 per cent more than last year. This translated into £3.5 million of sales, of which three quarters were from our four new ranges."
Using the latest automotive 3D design software, Swift Group designers have given the new Swift Challenger range a stunning design with a totally new exterior shape and advanced interior styling set to shape the future look of touring caravans.